This Ramadan, CHARLES & KEITH takes visual inspiration from practices of the annual observance by exploring sunset as an aesthetic theme. Ramadan 2016 seeks to pursue the relevance in the visual language of sundown by paying attention to the contrast of black and gold – photographing the products only in the light of the golden hour.
The spread also features Saufeeya Goodson – fashion influencer behind Instagram pages @feeeeya and @hijabfashion.
Aside from the black and gold colour theme, the Ramadan 2016 product selection also sees a common accent that relates to the idea of ‘reflection’. Expect a rework of basic favourites with embellished details alongside a luxurious sheen.
We spoke to Saufeeya about her personal style and take on this spread.
@feeeeya is incredibly art-directed! What is the creative process behind the content that you create?
It all started as a thought that I would continue to build on, and proceed to create and bring to life (whether it be an outfit or art) until I am satisfied with the final results.
It is definitely filled with lovely photographs capturing the skies of various colours and sunsets. Which country gave you the most beautiful view of the sunset?
My favorite sunset has got to be while at the beach, in Dubai.
Are you a spontaneous and vibrant person?
I would like to think I am, I love exploring and working outside my comfort zone.
If you had to pick only one colour to wear everyday what would it be?
I would wear black every day, if I had to – It is my comfort color!
You are also the co-creator of the popular Instagram account @hijabfashion. What made you want to start it and why?
Hijab Fashion was created as a style inspiration page for women that observe the hijab – as nobody else was catering to the modest fashion community (through instagram).